adidas AZX - event

Gathering 22 of the world's key retailers, from streetwear stores to high-end boutiques, all with their own individual vision when it comes to design and style, the aZX project offered classic adidas ZX running shoe designs alongside an open brief for their own limited edition release. Covering a complete A to Z of the very best in retail, branding and innovation it represents one of the largest scale, most intelligent sneaker collaborations to date. Using these timeless silhouettes that ranged from the simplicity of the earlier low profile shapes to highly technical Torsion creations and contemporary designs as a blank canvas, some kept it simple in line with the individual shoe's heritage, others took inspiration from outside the blue box, but all partners projected a personal vision on their choice of shoe perfectly. Launched with a gathering of participating store and brand representatives at adidas' Herzo headquarters, over two days they brainstormed, applied and tweaked their chosen makeups alongside the design team, resulting in the first fruits of a collaborative collection that offers something for traditionalists, collectors and fashionistas alike. With the cream of the industry working, eating and socializing side-by-side, this was a unique event that yielded unique results.

Channel: Film & Animation
Uploaded: June 24, 2008 at 4:30 pm
Author: adidasazx

Length: 01:37
Rating: 3.00
Views: 12127

Tags: adidas  Alife  azx  Colette  Crooked  dqm  HUF  Livestock  Neighborhood  Originals  Patta  project  Tongues  Undefeated  WoodWood  zx  

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