The "anchor text" is the part that is hyperlinked and is the most important. It is usually the keyword (or "key phrase" or "search text") that people would be most likely to use when trying to find a service like yours. The "description" just expands on the anchor text, and should also contain your most important keywords.

For packages where more than 25 links are involved (e.g., 100 links, 150 Link Blitz, 100 Links-a-Month, 25 Links-a-Month) we can use as many as 5 different versions. The different versions should use different keywords. Here is an example for a Real Estate agent. The most-often-searched-for term for real estate services is the location (town, city, region), and most places have different ways of being referred to, for example

Kitchener-Waterloo Real Estate - Scott Miller is the real estate man when it comes to Kitchener, Waterloo, Cambridge, Elmira, St. Jacobs, Guelph, Ontario, Canada.

Kitchener Real Estate - When it comes to real estate in Kitchener, Waterloo, Cambridge, Elmira, St. Jacobs, Guelph, Ontario, Canada, Scott Miller Real Estate goes the extra mile.

Waterloo Real Estate - When it comes to real estate in Waterloo, Kitchener, Cambridge, Elmira, St. Jacobs, Guelph, Ontario, Canada, Scott Miller Real Estate goes the extra mile.

Real Estate Kitchener - When it comes to real estate in Kitchener, Waterloo, Cambridge, Elmira, St. Jacobs, Guelph, Ontario, Canada, Scott Miller Real Estate goes the extra mile.

Kitchener Real Estate Listings - See all MLS listings for Kitchener, Waterloo, Cambridge, Elmira, St. Jacobs, Conestogo, Guelph, Ontario Canada.

Another Example...

Difficult Commercial Loans - Commercial loans for difficult situations. Banks are not usually the best solution for difficult commercial loans.

Commercial Loan Problems - Source for commercial loans when banks make getting a commercial loan difficult. This source of commercial loans is better than a bank.

Business Loans Without Banks - This source of commercial loans is better than a bank.

Free Business Loans Course - Business loans course tells you the ins and out of securing a low cost commercial loan. No banks involved.

Commercial Mortgage Strategies - When it comes to commercial loans and commercial mortgages you have options. We can show you the best commercial mortgage and commercial loan strategies.

Another Example...

Cancun Mexico - Cancun Hotels Online reservations and vacation info including the Riviera Maya, Playacar, Isla Mujeres, Cozumel and Merida.

Cancun Mexico Hotels and Resorts - Cancun Mexico hotels lets you find and book online vacation accommodations. We offer a choice of rooms for all travellers ranging from budget inexpensive to luxury expensive and exclusive places in Mexico.

Cancun Mexico on the Yucatan peninsula has the most beautiful beaches of Mexico's caribbean sea. People any where you go in Cancun are helpful and friendly. Cancun has developed into the most important tourist complex in Mexico.

Cancun Resorts - Cancun Mexico hotels lets you find and book online vacation accommodations. We offer a choice of rooms for all travellers ranging from budget inexpensive to luxury expensive and exclusive places in Mexico.

Cancun Vacation - Cancun Mexico hotels lets you find and book online vacation accommodations. We offer a choice of rooms for all travellers ranging from budget inexpensive to luxury expensive and exclusive places in Mexico.