Articles

Have you ever heard someone say 'It must be true!I saw it in print!' In terms of PR, an article published in a national publication can push your exposure further than just advertisements within the same title.

Why is this true? Because America loves magazines. This can be seen by simply looking at the facts. According to Oxford Communications, there were a whopping 22,106 magazines in some 308 categories in 2006. That means there were 308 specific topics of interest that Americansactually, people all over the worldloved to read about last year.

Are We Overdosing on Ads?

Marsha Friedman, CEO of EMSI, a national public relations firm that specializes in obtaining media attention for their clients says, " In virtually all of those 22,106 magazines, there were both ads and articles." It's true, many readers do respond to these ads, mainly because they relate to the content of the magazine. Butand here's the big problem with advertisingsince we're absolutely bombarded with ads every single day, it's just hard to focus on them. Here's what Fordham University found:

Advertising is the most pervasive element of the pr mix: the average American family of four is exposed to 1,500 advertising messages every single day !'

Wow. Marsha Friedman says, "That boils down to something like 300 to 400 ads for each of us each day, whether we like it or not. The reason? Because our brains will toss it to the side so we can focus on more important items. Does that mean that they aren't there? Absolutely not! So although we may be exposed to 300 to 400 ads a day, we literally don't 'see' many of them at all."

Now articles are another matter altogether.

Marsha Friedman adds, "Subscribers to those 22,106 magazines are hungry for information on their favorite subjects, so the articles there (unlike all those ads) are actually welcome. And readers tend to accept the information presented in them without question!because it's as if the magazines are actually endorsing the articles' content."

"Let me give you a good example of their sheer profit power" , says Friedman. "Early in my career, my position was as sales and marketing director for a money manager. My job was to generate leads and bring in new clients who had a minimum of $100K to invest."

"A journalist from The Robb Report contacted me one day about doing a show on money managers, like my boss. While talking with my boss, the reporter discovered that he lived in the 90210 Zip Code (this was during the height of that popular TV show) drove a brand new Mercedes and was married to a famous actress. That apparently was enough to land a lengthy feature story inside the magazine with his picture (alongside his Mercedes) plastered on the magazine cover!"

Friedman continues, "And then the story came out. The phones were ringing off of the hook! The orders just flooded in!" It was amazing how we went from 20 to 50 million dollars in such an amazingly short time!"

Now the question you could pose would be would advertising give this same result? When it comes to advertising, article do have the power to give your promotion a much more quality punch! If you would like to learn more about gaining national and local media exposure for your company, product or service, without the financial burden of monthly retainers, Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Friedman has the ability to get the media attention that you desire without monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.