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Want to sell lots of books? Well you need to get yourself out there! You need to be on the radio, in magazines and newspapers and on TV. The more the public hears about you and your message, the more likely it is your book will stand out from the other hundreds of thousands published every year.

You know you have to alert the public about your book, but you may not have any idea how to get started.

Marsha Friedman, Founder of Event Management Services, a national PR firm says " Having been in the book publicity business for almost two decades, we know a thing or two about generating media attention for books. As many bestselling authors will tell you, talk radio is one of the best and most cost-efficient vehicles to get your message out to consumers. But how do you choose the right publicity firm to really shoot your book through the stratosphere? Here are some tips I have learned that will come in handy."

* Experience. Experience and understanding is very important. The book publicity firm that you use should have years of experience in doing what you want them to do: promote your book! Book publicity is a very specialized field. Marsha Friedman says, " A skilled publicist employs a myriad of tools in order to obtain media interviews - and it can all look and seem very simple, but that's only because their skills have been honed to perfection. A skilled firm knows how to develop an angle from your book that will get you the most media mileage. They will know how to write an effective press release that stands out from all the rest." Also, a skilled publicity firm gives television and radio producers all the factors they need to book a show. These will all help ensure that you get a number of quality media placements.

*Quality Markets. In what markets will you be heard? It is wise to look into the quality of the cities that you will be appearing in. Marsha Friedman adds, "You want to get what you are paying for which is quality interviews in quality markets. There's no question that stations in smaller markets have value, but you don't need to pay top dollar for someone to arrange it for you."

*Quality Stations. What caliber of stations will your interviews take place on? Marsha Friedman adds, "The criteria that my national pr firm uses for booking interviews is nothing less than 5,000 watts or above on the AM dial. In every market you'll find high-powered and low-powered stations. Obviously, the more power a station has, the more people will be listening in. " So, if you're paying for media interviews, your best return on investment will be appearing as a guest on the higher-powered stations.

*Expediency. How long will it take to get your campaign in motion? Make sure that your publicity firm is on the same page as you and your timeframe. Marsha Friedman says, "Every campaign takes a bit of preparation before getting off the ground. In the planning stage, always make sure that your timeframe is taken into consideration by the publicity firm you are working with."

*Guarantee. How do you know you will get your money's worth? Search out those pr firms that offer some kind of a guarantee. Marsha Friedman says, "There are quite a few public relations firms that work on a performance basis. Get your money's worth! If you are paying them based on their performance, guess what: they will perform!"

*Price. How much money are you going to spend? Most of you won't really be too hung up on this point. But, in the end, this is the final factor you need to take into consideration.

Marsha Friedman says, "By taking all of these factors into consideration, you'll be able to find the perfect PR firm to meet your needs." If you would like to learn more about gaining national and local media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.