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e_Marketing Blog Are You Puzzled About Resell Rights? If you're like me you keep getting offers for "resell rights" products and you're never quite sure what this means. Online marketers just start throwing these buzz words around as though everyone knows what they're talking about. I've pulled some definitions together so you know the difference between "Master Resell Rights", "Private Label Rights", "Give Away Rights", and so on. You can find them at the Linknet Marketing Forum, along with tons of other useful products and information for online marketers. Go to the Linknet Marketing Forum. Check Out The Crazy Deals Giveaway Download more than 50 Free internet marketing products at the Crazy Deal Weekly GiveAway - underway right now. Another Source of Free Marketing Products We're adding new free marketing products to the Linknet Marketing Forum everyday. The Linknet Marketing Forum has free resources available on: Check out the Linknet Marketing Forum. |
SBO-Linknet.com is the home of the Linknet Publishing Network. This is a growing network of active websites covering various areas of interest from Online Marketing to Golf to Personal Health and Real Estate. Popup Display Design Tips and TricksFeb 26, 2006 - Linknet Product News Popup Display Design Tips and Tricks Feb 26, 2006 - Linknet Marketing NewsA PopUp Display normally covers the entire back "wall" of your space. This means that a properly designed PopUp Display provides you the opportunity to make a bold statement about your company and your most important product or service.  A PopUp Display not only serves as a backdrop to your display, but gives your area definition, and allows you to focus attention on a specific image. Well designed popup displays make a powerful statement about your product or service. Of course it is possible just to throw the popup up against the back wall, stick a table in front of it, spread our your brochures, and away you go. But you can do better than that. Pay special attention to the space requirements and the specifications of your popup display, then design your space around it. 1. Maximize the dramatic impact of the design First, since you want to maximize the dramatic graphic impact of your PopUp, you probably won't want to clutter the area directly in front of it. Yes, you have limited space to work with. But rather than putting a table directly in front of your most valuable asset (the PopUp), it is usually better to create two separate areas to either side. If you will be working the booth alone, then have a "distribution area" on the "incoming" side (the side most of the traffic comes from), and a "sales area" on the other side of your space. This will help both you and your visitors. They will be able to pick up brochures, samples, etc. from the distribution area without intruding on your one-on-one conversations taking place in the other area. This will give you a semblance of "privacy" -- as if this were possible at a trade show -- when you pitch your more important prospects If there are two of you working the booth, then you should have two self-contained sales stations -- one on either side. In other words, make use of your space intelligently. Don't clutter up the middle, if you can help it. 2. Focus on your "Primary Product Message" Your PopUp display should do double-duty as both a backdrop, and your most important vehicle for promoting your company's presence and your "Primary Product Message". Stand back from your display for a second and look at it from the perspective of the casual passerby. What is he or she most interested in? First, since she has come some distance to see a number of specific exhibits, chances are she is looking for a familiar name or logo. Don't disappoint. Use striking trade show graphics to display your logo prominently near the top of the display. That way it will be as visible as possible above the heads of the people standing in front.
3. Use a slogan 4. Use simple, bold graphics
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