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Why You Should Not Buy Traffic Secrets 2.0

If you are into internet marketing you have been bombarded over the last couple of days with promotions for John Reese's Traffic Secrets 2.0

I can understand why all these affiliates are trying to cash in on this launch. Big launches of (relatively) big ticket items are a gravy train for well-connected affiliates with large lists.

And John Reese has a very good reputation, and by all accounts this is a very nice product with some solid suggestions and a few sort-of new ideas.

But buying another big "how to" manual is like buying a new golf driver. If you don't know how to use it, or don't have the discipline to learn how, the chances are about 95% it isn't going to magically help you very much. You may feel like it is helping you, but your scores will be pretty much the same before and after.

The best advice I've seen is from Todd Gross:

"I'll tell you exactly what you'll get from John Reese's fine product...

1. You will learn to create content and it is suggested that you should
HIRE someone to do it. This is an extra cost you may not have money for presently.

2. You will learn how to do excellent research, you'll do best if you HIRE someone to learn and do it for you. The research tips are great. I've considered hiring someone myself to learn and do this kind of research as it takes a lot of concentration. This is an extra cost you may not have money for.

3. You will be given a TON of options, and you may become paralyzed
by information overload if you aren't a pro, or experienced. Personally, I
can handle a ton of options. But even I freak out, and try to pick just
one or two things that work."

Todd's advice: If you want to get traffic, forget about products like Traffic 2.0 and start making videos.

I couldn't agree more. What you need to make the move to more traffic and more online success is one or two good ideas. Not 10 or 20 or 200. Most of us do not have the time or resources to follow up on the advice given in these mega courses. We would be much better off to find a couple of things that work and run with them.

Videos definitely work, although I do not agree that you will get "TONS of traffic" just by sticking up any old video on Youtube. You need some idea of what you're doing when you create videos, and then you should use a service like Traffic Geyser to distribute your videos as far and wide as possible. If you don't want to put out the money for Traffic Geyser, then use the free service at Tube Mogul.

Just producing videos is not enough. To create an internet business you need a plan, and you need direction. And the best way to get going in the right direction is to find someone who you can use as a resource and an advisor. Someone who has been through the process of building an internet business and can show you how to get to your goal without having to make all the same mistakes.

The best product I have seen to give you an introduction to this side of online business is Joint Venture Seeker from Liz Tomey. This is a series of videos and audio interviews that discusses the concept of "joint ventures".

Don't let that high falutin term "joint ventures" put you off. What the course is saying is that you can be successful a lot faster if you work with other people. You can use their knowledge, their special skills, their contacts, and their lists to develop products and market them a whole lot faster than by doing it yourself.

This one simple insight is worth the weight of Traffic Secrets 2.0 in gold.

Check out Joint Venture Seeker.

Introducing The Link Builder Network

If you know anything about getting traffic from the search engines, you know the importance of getting backlinks to your websites.

Would you like to have access to a place where you can easily create promotional messages for your products and services? A website where you can build backlinks to all your websites and get the attention of Google and the other search engines? The Link Builder Network is just what you are looking for - a network of more than 50 blogs where you can create posts to promote all your products and services.

In fact you can even resell this service to clients. If you are a web designer, for example you can bundle a unique promotional service with your other web building services.

Among other things, the Link Builder Network is a "member restricted" website designed to allow members to promote their products and services. Inside the member restricted area you will find important tools to help build links and web presence.

What kind of tools?

1. A "Multi-Poster" program that lets you post to all blogs within the network. An individual post can be sent to one blog or several. It is all right there in front of you, with no need to log into each blog separately.

2. Instructional videos demonstrating how to use the system and make effective posts.

3. Tools to help you write effective blog posts.

4. An ordering system where members can order specially written blog posts at cut rate prices.

5. Hundreds of PLR articles you can use as the basis for your blog posts.

With the Link Builder Network, members can make as many entries as they like - The purpose of the Link Builder Network is to give members an avenue for promotion. So members are free to use the blogs within the network to do legitimate promotion of their products and services.

No spamming is tolerated. Blog posts must make sense, have a maximum of 3 embedded links, and must not be repeated or duplicated in more than 4 blogs across the network.

Want a Free Audio Editor?

Audacity is a professional level audio recording software package that we use all the time at Linknet - and it is Free!

We've added some free resources to the Linknet Marketing Forum which focus on Audacity - how to get it, install it, and use it.

Newest resources include the free report called Recording Audio Like a Pro. This free report includes links to Audacity, some Audacity tutorials, and a number of other audio and video links.

It also includes a new “how to” video by Todd Gross describing how he uses Audacity. Todd is an internet marketer who uses video and audio extensively. He is a former professional TV weatherman, so knows what he is talking about (don't they all?)

To get access to the free resources in the Linknet Marketing Forum you just need to register - there's absolutely no charge. It’s a valuable resource where we’re adding only quality products and resources that we can wholeheartedly recommend. Join the Linknet Marketing Forum and get free marketing resources.

SBO-Linknet.com is the home of the Linknet Publishing Network. This is a growing network of active websites covering various areas of interest from Online Marketing to Golf to Personal Health and Real Estate.

How to Maximize Paid Search Results
Jun 4, 2006 - Linknet Business News

How to Maximize Paid Search Results June 4, 2006 - Linknet Business

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How to Maximize Paid Search Results

by Kevin Gold

Because of increasing competition that has led to higher advertising costs with pay-per-click marketing, many battle-scarred - "do-it-yourself" - businesses have not realized their desired objectives. Although publicized as a straightforward, self-service marketing tool, pay-per-marketing involves far more knowledge than most businesses are able to invest in developing in-house. Faced with a moderately or less performing pay-per-click marketing program and the pressure to allocate resources elsewhere, many businesses choose to drop their pay-per-click marketing entirely - leaving a vast potential of sales for their competitors to harvest.

If you face pay-per-click marketing challenges, before you decide to drop the program, try these proven strategies to get it producing your desired results.

Discover These Proven Strategies to Produce Quick Results.

A. Keyword-Level Tracking

Track your pay-per-click marketing at the keyword-level - referred to as the "root". For pay-per-click marketing, it is essential that you know your "per click" results from the money you have spent.

For example, if you have 1,000 keywords active in your pay-per-click marketing program and you spend a total of ,000 a month - do you know which of the 1,000 keywords produce the best results?

What if 80% of your sales stem from 20% of your keywords? Moreover, what if this 20% accounted for just a small percentage of your ,000 monthly cost? If you do not have keyword-level tracking you will not be able to make these financially beneficial assessments. Time-tested experience shows that the 80/20 rule applies to pay-per-click marketing.

Does the 80/20 rule apply to your pay-per-click marketing? Get keyword-level tracking.

But Beware of Matching Options!

Although matching options (i.e. broad, advanced, exact, phrase and so on) offered by Google Adwords, Overture and other pay-per-click search engines provide "convenience" they unfortunately skew your keyword performance results.

If you setup a "broad-match" for the keyword "real estate", you will attract visitors who have entered any possible variation of the term "real estate" including geographically specific "real estate" keywords that may have absolutely no relevance to your product or service.

Here is a scenario where matching options skew your results?

You generate ,000 in revenue from the broad-match keyword, "real estate" yet the total click cost for it exceeds revenue and because of the keyword's negative return, you label it as a poor performing keyword.

What if the majority of the click cost originated from irrelevant, broad-match keyword variations like "Louisiana real estate" - while one variation, "real estate strategy" generated all of the revenue? By identifying this keyword (hard to do in a broad-match environment so rely on your web stats program), taking this one keyword and isolating it as an exact term you will reduce your total click cost while continuing to generate the same revenues.

How are your broad-match keywords performing? Isolate keywords to save click costs and to regulate individual keyword performance.

B. Landing Page Development

Pay-per-click marketing is unique compared to other mainstream forms of online marketing. In part because marketers have the opportunity to select specific keywords, write specific ads and direct the click-through to a specific web page. This "connect-the-dots" structure creates the need to develop consistency among the visitor's expectation from the keyword they enter to the ad that draws their attention and down to the web page, they "land-on". Relevancy and consistency are essential for an effective pay-per-click marketing program.

One of the reportedly major reasons why pay-per-click marketing programs fall short of their intended goal is because businesses direct all of their click-throughs to their home page. Since most businesses' home pages are designed to serve mutliple audiences (i.e. media relations, investors, current clients, potential prospects, customer services, etc.) they do not provide the level of relevancy and consistency expected from the visitor to get them to act confidently.

What in the Virtual World are Landing Pages?

Landing pages are simply web pages designed specifically for a keyword or related group of keywords. They are highly relevant to the keyword searched and consistent with the ad's claim. They immediately focus a visitor's attention to a primary call-to-action (most wanted response). In essence - landing pages ask your visitors to take an action.

If your pay-per-click marketing is not living up to your expectations, consider which web pages you are sending visitors to. Are they relevant and consistent with your pay-per-click ads and keywords? Do they offer too many calls-to-action? Do they "fit" the expectations of the visitor searching on the particular keyword?

For example, are you sending a visitor searching on the keyword "Sony LCD TV" to a web page with twenty varieties of electronic products? An effectively designed landing page would present the visitor a "Sony LCD TV" with customer benefit oriented copy, an immediate "buy now" call to action and all applicable guarantee, shipping, customer service and return policies.

Make it Easy for Your Visitors and they will Reward You with Sales.

C. Keyword Selection

Keyword selection is important. The keywords you select provide access to "pools" of visitors at different stages in their buying cycle. By selecting the right keywords for your products or services, you can open a completely new market of ready-to-buy visitors.

Make sure that you thoroughly canvass your marketplace using strategies such as:

? Your competitors' websites

? Your website's copy

? Third-party tools - Overture's Suggestion Tool, WordTracker, and others

? Your website metrics program (look for "natural search engine" keyword phrases)

? Search engines like Ask Jeeves or Alta Vista (who suggest keyword variations)

Most importantly, "THINK" about your potential customers and what direct or indirect keywords they may use to find your products or services. Never give up searching for new keywords to setup and test. Both seasonal and even weekday keyword performance fluctuations should be analyzed and studied in addition to potential associations people make to find your products and services.

What about you - have you selected the right keywords?

D. Bidding Strategies

All pay-per-click search engines possess unique bidding nuances. However, for the two largest, Google Adwords and Overture do not become fixated on the top bid position. Test how each keyword performs against your website's sales or lead conversion metrics up to the seventh bid position.

Depending on your product or service, you may be amazed how bid position six attracts less click-throughs but produces greater sales or lead conversion on your website. Or maybe position four generates better conversion. Regardless - test, test and test - the outcome may mean lower costs and higher sales conversions for you.

Consider this New Update in Your Bid Strategy.

Are you aware that recently Overture's top partners, MSN and Yahoo, opened their results to up to eight "sponsor results" or paid ads on the first page? In some cases, the fourth and fifth or fifth and sixth positions will show at the bottom of the first results page and again at the top, right margin of the first results page - in essence two ads for the price of one.

Do not be lured into competing for the first place position instead keep an eye on your keyword performance (via your keyword-level tracking) and occupy whichever position provides the best sales or lead conversion.

E. Writing Effective Ads

Finally, always test different ads by interchanging words in the title and description. For Google Adwords, try split-testing two different titles and descriptions and add a unique tracking code to each one so you can identify which one causes the best sales conversion increase. Notice that I did not state, "the best "click-through rate increase". Why? Because "a lot of nothing" (i.e. a lot of traffic without sales or lead conversion) is not a financially effective strategy. Consider that even a single word change on your ad can create a significant jump to your sales or lead conversion rate.

Follow these strategies to boost your pay-per-click marketing results today. Good Producing!

Kevin Gold is a Partner and Co-founder of Enhanced Concepts, Inc., which specializes in turning website visitors into leads or sales through tested website conversion strategies and performance-focused search engine marketing. To learn how to generate greater performance from your search engine marketing and to turn more website visitors into leads and sales go to http://www.enhancedconcepts.com

Article source - Pay-Per-Click-Guru.info

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