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e_Marketing Blog Joint Venture Seeker from Liz Tomey If you're on any of those guru's mailing lists you've probably seen several major product launches over the last few months. These things can be wildly successful (if you can believe the numbers), and that's because a whole bunch of marketers get together with their friends and associates and promote the launch to their respective lists. These launches are called "Joint Ventures". The commissions offered to JV partners are big - often from 50%-80%, so there is a major incentive to promote the heck out of these products. Marketers like Liz Tomey have proven that Joint Ventures are not just for the big guys. There's actually room for "the little guy"... especially those that want to move up the ranks. Liz herself is one heck of an example. Her very first JV (for the first product she ever created) brought in $37,000 in just two weeks... ok, so it's not a million bucks, but it's not something to shake a stick at, either! She describes that launch as "life changing," as it would be for just about anyone. Both she and her husband were able to stay at home with their 5 kids... and it literally set the foundation for their whole business. Quite a story, huh? That's why I wanted to check out Liz's product called Joint Venture Seeker, to see if it sheds any light on JVs. Liz is surprisingly straightforward and candid in her presentation. In fact, what I found was something rare... a series of video tutorials (10 of them!) that take you through the entire process of planning, getting, and carrying out JVs... step by step! Liz speaks from experience, and it shows. She's worked with most of the top people in the industry - and even got 8 of them to share their top secrets in a series of hard-hitting interviews - all recorded in these videos. Liz even includes the transcripts free of charge... along with an incredible batch of bonuses that I actually loved reading. Liz has also put together detailed workbooks that go along with the course, so you never feel like you're lost. I actually picked up quite a few tips - stuff that I hadn't thought of in our own JV process that I'm sure will dramatically improve our results. The price of these videos is surprisingly low when you consider the impact they could make on your marketing efforts. Using Joint Ventures boils down to this: you can harness the power and endorsements of several other successful marketers who promote your product to their very large and loyal lists. There is no faster or easier way to kick start your internet business than by using Joint Ventures, and Liz's videos offer an awesome step by step guide to making the most of them. Here's a link for you: Liz Tomey Joint Venture Seeker Videos Just one more point... I especially like Liz's advice for people who have no list... she did her first JV before she had a list, so she knows what she's talking about! Want a Free Audio Editor? Audacity is a professional level audio recording software package that we use all the time at Linknet - and it is Free! We've added some free resources to the Linknet Marketing Forum which focus on Audacity - how to get it, install it, and use it. Newest resources include the free report called Recording Audio Like a Pro. This free report includes links to Audacity, some Audacity tutorials, and a number of other audio and video links. It also includes a new “how to” video by Todd Gross describing how he uses Audacity. Todd is an internet marketer who uses video and audio extensively. He is a former professional TV weatherman, so knows what he is talking about (don't they all?) To get access to the free resources in the Linknet Marketing Forum you just need to register - there's absolutely no charge. It’s a valuable resource where we’re adding only quality products and resources that we can wholeheartedly recommend. Join the Linknet Marketing Forum and get free marketing resources. Submitting Videos and Video RSS Feeds Here's a great post that lists many different places to upload videos, services to help you do mass-uploads, and where to submit video RSS feeds. Where to Submit Videos and Video RSS/MRSS Feeds. This article lists 4 different ways to submit videos to multiple sites (mass-uploads) so you don't have to do it all manually (very time-consuming). Personally I prefer to use Traffic Geyser because it uploads to more than 30 sites - including all the most important such as Youtube, Revver, Google Video, MetaCafe, etc. - and it will turn your audio track into a podcast and upload that to a further 20+ podcast sites. With our own service called Video Traffic Multiplier we use Traffic Geyser for the distribution of our videos. I have also used (and continue to use) TubeMogul, but it has some limitations. However, it is free. |
SBO-Linknet.com is the home of the Linknet Publishing Network. This is a growing network of active websites covering various areas of interest from Online Marketing to Golf to Personal Health and Real Estate. Media Darlings: The Top Ten Do’s and Don’ts of Working with the PressApr 28, 2006 - Linknet Business News Media Darlings: The Top Ten Do’s and Don’ts of Working with the Press by Susan A. Friedmann - Many exhibitors don’t know how to work effectively with the media. Exhibitors wring their hands in despair when not a single word about their new products show up in the trade publications. It's a no-win situation – but it doesn’t have to be!There’s a saying in the newspaper business: Advertising is expensive—but editorial is priceless! This simple phrase speaks to the fact that readers trust and value any information they read in an article or column far more than any data they glean from an advertisement. Even when the facts presented in an article and an advertisement are identical, the results are the same. Positive editorial coverage is worth its weight in gold. Yet many exhibitors don’t know how to work effectively with the media. I hear it all the time – from both sides of the aisle. Exhibitors wring their hands in despair when not a single word about their new products show up in the trade publications – and reporters get irritated, frustrated, and downright disgusted with those exhibitors who seem to go out of their way to make getting a good story possible. It’s a no-win situation – but it doesn’t have to be! Here are ten do’s and don’ts about working with the media at a trade show. Remember, the press is not your enemy! Reporters have a job to do, and nine times out of ten, it’s in your best interest to help them do it. You both win – they get good copy for their story, and you get editorial coverage. Do: Do your homework before the event. Develop several newsworthy angles that showcase your message. Emphasize timely information, such as industry trends, statistics, new technology or products, do-it-yourself tips, techniques or strategies, and useful advice. Human interest stories are great because they allow writers to put a ‘face’ on what could be a dry nuts and bolts story. Don’t: Decide what story the reporter is going to write before they even get to the show. Sure, you might have all these great human interest angles or wonderful quotes, but if the reporter is trying to put together a succinct, ‘just-the-facts-Ma’am’ story, that’s just extra noise the writer doesn’t want or need. Listen to what the reporter is asking for, and provide that. Do: Build a working relationship with the press. Get to know the editors and writers. Volunteer to be a resource for them. Reporters keep ‘source lists’ -- people who are informative, friendly, and quotable. That’s where they turn first when they need to write a story on a particular topic. You want to be on that source list. Don’t: Snub the little guy. Just because someone is writing for the Omaha Chamber of Commerce today doesn’t mean they won’t be editing the most prestigious trade journal tomorrow. Professionals move in the media with amazing speed and regularity – but they take their memories with them. Burn a reporter when they’re nobody, and they’re going to remember when they’re somebody! Do: Have a good press kit. Include interesting and timely information; a one-page company bio sheet - corporate structure, executive staff chart, sales figures; complete product information - specs, distribution methods, pricing; good product photos or links to on-line FTP sites where photos can be found; key contacts. Everything must be accurate and verifiable. Unique packaging is good if you’re unknown, otherwise, don’t bother. Don’t: Pad your press kit with tons of ‘fluff’. Short and to the point is much better. Avoid gimmicks, head shots of your CEO, outdated, false, or exaggerated information. Misleading statistics can be the kiss of death – give context for all numbers. Standard sized folders or smaller is best, as these easily fit into bags and briefcases. Do: Make every effort to spread the word. Coordinate with show organizers at any media events they host, and make sure that plenty of your press kits are available in the media room. Post all relevant information on line, so information can be accessed after the event. Hold press conferences when appropriate. Don’t: Hold a press conference ‘just because’. Press conferences are specifically for major announcements, new product introductions, but only if they are truly new or improved, or general industry trends - what’s hot and what’s not. If you host a poorly organized event when nothing newsworthy is shared, you’ve just irritated a whole room full of reporters. Not a good idea. Do: Keep your promises. If you schedule an interview, be available and on time. If you arrange to have materials sent to a reporter, make sure they’re actually sent. Promised photos should be as described. Reporters work tight time frames, so when you fail to deliver what they’re expecting, they don’t have time to come back looking. They’ll move onto another, more accommodating source. Don’t: Assume that the reporter knows everything about your industry, especially if they are from a general interest publication. Provide background data, give real-world examples, and avoid industry specific jargon. Spell out acronyms at least once, and explain the relevance of any awards, certifications, or honors you may be discussing. Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and tradeshow training. For a free copy of “10 Common Mistakes Exhibitors Make”, e-mail: article4@thetradeshowcoach.com; website: http://www.tradeshow-training.com Article Source - Trade Show Tips
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In my estimation
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