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e_Marketing Blog Watching Widgeteers About a month ago The Widgeteers advertising network went live. The deal sounded so good I became a paying member almost on the spot. It works like this: members load ad blocks on their sites. Ads look similar to Google Adwords. When someone visits a page that has an ad block on it, that visit is recorded as a view. In return for showing other people's ads you get to run your own ads on other peoples' sites. In other words, you can get "free" advertising, just by putting a few ad blocks on your websites. Even though this kind of advertising gets a notoriously bad click thru rate, the paid option seemed like a no-brainer: 5000 views per month for an entire year for something like $150. Obviously quite a few others thought so too, because the network went down after a couple of days, presumably because of an overworked server. The initial problems were overcome by changing to a different server, and since then I've been keeping my eye on the performance of the ad network. Unfortunately I can't say I've seen a lot of traffic from the Wiedgeteers ads, but I'm hoping things change for the better next month as problems continue to get worked out and new advertisers jump on board. If nothing else, the free Widgeteers option is worth checking out... Google Docs Could Be Useful We do a lot of collaborative writing and publishing at Linknet - where two or three people get in on writing articles and posts, creating videos, etc., and the people involved are often not on the same internal network. So managing the writing, editing, publishing, reporting and archiving can be a challenge. A shared online repository for content seems like the answer, so over the last few days I've been looking at Google Docs to see if it fits the bill. So far so good. One person creates a document and then shares it with others. The originator of the doc can work on it and then have a collaborator make additional edits to exactly the same document. Take a video script for example. The script writer can write a script and store it in a Google Docs folder. Then give access to that script to the person doing the voice track and the other person doing the actual video production. If changes are made further up the production chain - say by the voice track person - these changes can be made right to the master version stored in Google Docs. So everybody is working from the same script. One potential problem I've seen so far is that you cannot share folders - only individual docs. That means Person A may want to organize the same files in completely different folders from Person B. That sounds like it could be a good thing in some cases, but in others not so good. I can also see this system being good for client communication and reporting. You create a report, say by using the online Spreadsheet utility, then share it with the client so he/she can see what is going on. Other users could even make notations and add stuff like you can with a wiki. I must admit though, that I haven't quite figured out the Google "account" thing yet. If you've got accounts for adwords, adsense, docs, video, analytics, etc. and you signed up for them at different times, there's no telling whether or not they are synchronized. I'm sure there's a way, but I haven't figured it out yet. Free PR10 Backlink - Get Yours We do links at Linknet, so we're always on the lookout for ways to get quality backlinks. Here is a report by Angela Edwards detailing exactly how you can get a backlink on a PR10 site. This is not BS. It's free, so definitely worth the little bit of effort. Angela will send you other sources of high PR links too. Go to FREE PR10 LINK |
SBO-Linknet.com is the home of the Linknet Publishing Network. This is a growing network of active websites covering various areas of interest from Online Marketing to Golf to Personal Health and Real Estate. Going Into Business for YourselfApr 5, 2006 - Linknet Business News Starting Your Own Business Apr 5, 2006 - Linknet Business - by Rick Hendershot - Once you make up your mind you want to go into business for yourself, you will have a number of important decisions to make. You know you want to be your own boss, but you're not sure what kind of business to go into. Here are two different ways of addressing this question.== Get Links to boost your Link Popularity | Get Pay Per Click Advice and Information | Cheap hosting - cheap web hosting, low cost personal and business hosting plans == The "Production Model" of Doing Business Most of us start out in business by applying what we might call the "production model". Most of us are capable of doing certain things -- cutting hair, cooking food, building cars, fixing teeth, designing buildings, etc. -- and we set about to sell these services. We ask ourselves "What can I do? What are my skills?", and then we ask "How can I sell these skills? What products can I produce that take advantage of these skills?" Many, many people believe the production model is the only way to do business. They believe Kevin Costner in "Field of Dreams" was uttering an important truth when he said "If you build it, they will come." They just change the words around a bit: "If I set up my restaurant, people will come." "If I start building bird houses, people will flock to my store." "If I set up a lemonade stand, the neighbours will buy some." "If I learn to be an airline pilot, surely someone will hire me." Read the rest of "Starting Your Own Business"
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