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e_Marketing Blog Joint Venture Seeker from Liz Tomey If you're on any of those guru's mailing lists you've probably seen several major product launches over the last few months. These things can be wildly successful (if you can believe the numbers), and that's because a whole bunch of marketers get together with their friends and associates and promote the launch to their respective lists. These launches are called "Joint Ventures". The commissions offered to JV partners are big - often from 50%-80%, so there is a major incentive to promote the heck out of these products. Marketers like Liz Tomey have proven that Joint Ventures are not just for the big guys. There's actually room for "the little guy"... especially those that want to move up the ranks. Liz herself is one heck of an example. Her very first JV (for the first product she ever created) brought in $37,000 in just two weeks... ok, so it's not a million bucks, but it's not something to shake a stick at, either! She describes that launch as "life changing," as it would be for just about anyone. Both she and her husband were able to stay at home with their 5 kids... and it literally set the foundation for their whole business. Quite a story, huh? That's why I wanted to check out Liz's product called Joint Venture Seeker, to see if it sheds any light on JVs. Liz is surprisingly straightforward and candid in her presentation. In fact, what I found was something rare... a series of video tutorials (10 of them!) that take you through the entire process of planning, getting, and carrying out JVs... step by step! Liz speaks from experience, and it shows. She's worked with most of the top people in the industry - and even got 8 of them to share their top secrets in a series of hard-hitting interviews - all recorded in these videos. Liz even includes the transcripts free of charge... along with an incredible batch of bonuses that I actually loved reading. Liz has also put together detailed workbooks that go along with the course, so you never feel like you're lost. I actually picked up quite a few tips - stuff that I hadn't thought of in our own JV process that I'm sure will dramatically improve our results. The price of these videos is surprisingly low when you consider the impact they could make on your marketing efforts. Using Joint Ventures boils down to this: you can harness the power and endorsements of several other successful marketers who promote your product to their very large and loyal lists. There is no faster or easier way to kick start your internet business than by using Joint Ventures, and Liz's videos offer an awesome step by step guide to making the most of them. Here's a link for you: Liz Tomey Joint Venture Seeker Videos Just one more point... I especially like Liz's advice for people who have no list... she did her first JV before she had a list, so she knows what she's talking about! Another Source of Free Marketing Products We're adding new free marketing products to the Linknet Marketing Forum everyday. The Linknet Marketing Forum has free resources available on: Check out the Linknet Marketing Forum. Creating a Video to Put on Your Website I am often asked: "How can I put my own video on my website?" There are two distinct issues you have to address, and for the newbie both of them can be pretty overwhelming. First, there is the little problem of actually creating the video. I don't want to get into production in this post. I'll save that for later. Right here I want to address the second issue... How do I get my video on my website? The first thing you have to do is choose whether you want to self-host (host it on your own site, or another site you have access to) or use one of the video sharing sites such as Youtube. (I will use "Youtube" as a short form for "Youtube or other video-sharing sites".) The advantages of self-hosting are that you have full control over the way it will appear, what the thumbnail will look like, and a few other things. You will also not get the Youtube branding or accompanying ads that they are often putting with videos now. |
SBO-Linknet.com is the home of the Linknet Publishing Network. This is a growing network of active websites covering various areas of interest from Online Marketing to Golf to Personal Health and Real Estate. A Basic Advertising Design IdeaMar 31, 2006 - Linknet Business News A Basic Advertising Design Idea Mar 31, 2006 - Linknet Business - by Rick HendershotHere is a basic advertising design idea. I call it the "Photo ID Design Model" and it is a very useful device if you create advertising for your company or organization. It is one of the easiest and most effective ways to create a striking ad, banner or poster. And it will almost always give you a result that gets noticed. == Full Color Brochure Printing - Order brochure printing online == Think about a "photo id" for a minute. Its most dominant feature is the photograph. The other elements on the card "support" the photo -- the person's name, address, or ID number. These things are not necessarily less important than the photo. But the photo is clearly the main element. It is what the photo id is "about", and that is clearly reflected in the graphic design of the card. == Forex and Futures Trades - 100% Rebate Offer == If you are not used to thinking of graphic design as related to function, this may seem like an overstatement -- "Hey, it's just a card with a picture on it." But think about it for a minute. A photo id has the specific job of identifying a person. That makes the photo the most important element on the card. So it stands to reason that the photo should be given the most attention. When you apply the photo id model to a print ad, poster, billboard, banner design, or even a TV ad the result is usually pretty straightforward. You assume the dominant element in the piece will be the image -- the photograph. And you also assume the photograph will be the main "identifier" — the thing that defines the look and even the content or theme of the piece. For instance, you find a photo of a cool looking guy wearing sun glasses. And that image fits the message you are trying to convey in your ad. Serious advertising designers may object that this turns the usual communication process upside down. They might say, "You should always start with your selling message, and find elements that illustrate that message." For instance, if you want to sell "pet care" products, you should begin with the theme you want to communicate, and then find elements that illustrate that theme. Say your theme is something like "Our pet care products make happy pets." This theme would then suggest various ideas for photographs and headlines. Of course this is nice in theory, but in actual fact, advertising is rarely that straightforward. In reality what usually happens is that you start out with a fairly specific idea ("Our pet care products make happy pets.") As you try to develop it you realize it doesn't quite work or you can't find the photograph you had in mind. Then as you're leafing through the pile of available "pet care" photos you see one that evokes an interesting response. So you modify your original concept to fit the available photograph. In other words, the photograph has become the "organizing theme" for the ad. If you still think this distorts or perverts the communication process, think about all those cleavage pictures on the front of women's magazines. The cover designer knows that cleavage sells magazines. So the photo is the starting point. The rest follows. Elements of the Photo ID Model Of course there are no rules about what elements your banner or poster should include, but generally they should be as follows: 1. Product photo or photo collage 2. Main Headline 3. Product Description or sales pitch 4. Company Identifier (Logo, address, etc.) Anything more than this will tend to make it overly busy. This is especially the case with posters, billboards and banners which are usually meant to be viewed from a distance. You should not try to convey detail. Just your primary selling message, and perhaps an overall image. Creativity is always important An important way in which a "photo id" is different from an advertisement is that it lacks the creative mission we normally associate with ads. We don't expect ads to be just a picture of the product, or the store front, or of the company president. We expect them to be persuasive -- to "sell" the product or idea -- and we normally assume that takes some creativity. In fact, one of the problems with the photo id model is that we may end using it as an uninspiring formula for cranking out ads. We may slip into the habit of relying on the format -- dominant photo, major headline, sales pitch, company identifier -- and just assume it is unnecessary to use our imagination. We may think it is not necessary to create an interesting headline, for example, or look for a striking and memorable photo. In other words we settle for the ordinary rather than coming up with something creative. We settle for a boring description of the product rather than an imaginative statement of what it can do for me, what problem it can solve, or how much money I am going to save if I buy it. As a general rule, in advertising creativity is almost always better than the lack of it. Of course, this is difficult to prove. And even worse, many people claim they have no creativity in them, so they think this excuses them from trying a little harder to come up with an interesting headline idea or slogan. But even if you are "creatively challenged" you should still try just a little harder. Because in advertising it really comes down to this: "Do you want your ad, your poster, your billboard, or your banner to be effective or not?" Article source: Trade Show Tips
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